Dedicated to delivering premium consumer experiences that grow brands.

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About us

Founded in South Africa in 2015, B2C Premium Drinks Company is an innovative Adult Beverage Company with an impressive portfolio of market-leading, premium, and international brands across all major categories.

B2C is unique in the marketplace, in that our focus starts with the South African Consumer and meeting their adult beverage needs in any, and all premium social occasions within the diverse and rapidly evolving South African landscape.

By paying special attention to the Consumer, we have built a successful portfolio of appealing consumer-lead brands and we are fast becoming South Africa’s leading Independent Distributor of premium adult beverage brands that are relevant to, and matter to the Consumer.

The current B2C portfolio currently spans leading adult beverage categories including premium Beer, RTD (Ready-to-Drink), Spirits, and Wines. B2C will continue to innovate on this existing portfolio, adding new to market categories to ensure that our core Consumers’ needs are met in any premium social occasion.

B2C currently services directly and at scale premium On-Premise outlets in both the Main and Formal markets, and supplements this On-Premise brand building environment with foundation brand availability across all major South African beverage retailers and wholesalers.

Built on the Founder’s experience spanning almost 3 decades in the beverage industry, both internationally (with world-leading companies such as Heineken, Diageo, Asahi, and others), and within South Africa across multiple beverage categories, B2C knows innately what it takes to build and grow a successful adult beverage business in South Africa.

We are B2C Premium Drinks Company. connecting Brands to Consumers. everyday, everywhere.

Our Brands

B2C has exclusive import rights to some of the world’s leading premium brands. These brands stretch across all international liquor categories including Premium Beer, RTDs, Cider, Spirits and Wine categories as shown below.

Super Premium














Premium Mixers